Marketing to the 97%
free digital strategy guide
Higher conversions - more leads - more sales
A Free Digital Strategy Guide for explosive marketing results
“The biggest mistake made by marketers is competing on price and service” - DARIUS
This typical approach produces limited results in highly saturated markets and is essentially targeting the smallest group of prospects that are in ‘Buy Now Mode’.
| TARGET | SEGMENT | COMPETITION |
|---|---|---|
| 3% | BUY NOW MODE | EXTREME |
| 17% | INFO GATHERING MODE | HIGH |
| 20% | PROBLEM AWARE | MEDIUM |
| 60% | NOT PROBLEM AWARE | LOW |
Businesses with highly efficient lead conversion mechanisms average a maximum close rate of 30%.
Let’s assume your website or landing pages are outstanding. Your price, service and conversion rate are optimised, the following statistics apply:
| VISITORS | LEADS | CLOSE RATE | SALES |
|---|---|---|---|
| 100 | 3% | 30% | 1 |
Now imagine a Digital Strategy that Targets the 97%.
| VISITORS | LEADS | CLOSE RATE | SALES |
|---|---|---|---|
| 100 | 25% | 12% | 3 |
My FREE GUIDE details how you can target the 97%
- Learn how to explode your conversions, leads and sales
- Learn how to 'enter the conversation already taking place in your prospects mind'
- Learn the strategy behind meeting customers fears, hopes and dreams that produce explosive results
- Learn how to compete with industry giants even if you’re a small business
- Learn how to turn the 97% into Buy Now Customers
"WOW! I've just read your guide and it's genius!" - Sarah Lincoln
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