“The toughest paths lead to the best destinations”
Those of us who’ve progressed career paths for decades are well aware of the exponential fragility of today’s processes. Consensus today will be replaced next year, next month, tomorrow.
Experience provides better tools for embracing change and maximising new opportunities.
Often congratulated for ‘thinking outside the box’, my position is better described as, a man with a very large box within which is a great deal of valuable and interesting content.
25 years: I've been around the block a few times
Being able to instinctively know at a glance as to whether everything is 'right', is an attribute of experience. There are many exit pages, many hearty attempts but very few Gems.
An in-depth knowledge of UI/UX creative design, brand recognition, use of language, use of data, permission marketing, marketing automation, demand generation and successful call to action techniques, enable me to fully analyse effectiveness. A different class of website reviewer.